A website built to
sell for you
A full custom Shopify rebuild that turns your site into your hardest-working salesperson, so customers can configure, price and order made-to-measure doors online, without picking up the phone.
The rundown on your strategy
We’re here to help you transform the Wardrobe Wholesalers website into a powerful sales powerhouse. This proposal encompasses a comprehensive website redesign that focuses on enhancing user experience and optimising conversion rates, ensuring that your made-to-measure wardrobe sliding doors take centre stage.
We aim to relieve pressure from Will and allow customers to make self-serve orders online, shifting the sales load away from phone calls and toward a streamlined, efficient eCommerce experience.
What the new website is here to do
The core goal of the new Wardrobe Wholesalers website is to turn the site into the business’s main salesperson, shifting the load off Will and the phones and onto a store that converts on its own. That means making the made-to-measure wardrobe sliding doors the clear hero product with mandatory sizing, an expanded range of finishes and the missing track and multi-door-per-size options built in, so mums-and-dads renovators can confidently configure, price and buy online without needing to call.
Shower screens move off the quote system onto the same dimension-based ordering, and wardrobe fit-outs run as a lead-gen landing page. Underpinning it all is a cleaner, more premium build (better navigation, slide-out cart, real photography and trust signals) designed to lift conversions on the existing traffic and ad spend, reduce inbound phone enquiries, and deliver a measurable return within the first 12 months.
How we get you there
The new website will be crafted to serve as your primary salesperson, effectively converting casual browsers into confident purchasers. By prioritising made-to-measure wardrobe sliding doors as the hero product, we will implement mandatory height and width fields for a seamless ordering process.
The expanded range of finishes, along with a clear display of available options, will enable customers, particularly those renovating their homes, to visualise and customise their purchases effortlessly. Our design will include real photography to showcase your products in real-world settings, engaging users and establishing trust, while enhanced navigation and a slide-out cart will facilitate a smoother shopping journey. Well-placed trust signals will further solidify customer confidence.
What we’ll build in
Your notes, mapped out
Captured from our call, so nothing gets lost between here and build.
Products & priorities
- Wardrobe sliding doors are the hero product, the bread and butter.
- Finishes expanding beyond vinyl & MDF to premium mirror, glass and timber-look.
- Shower screens (approx. half a dozen) move from quotes to online ordering.
- Wardrobe fit-outs run as a lead-gen landing page.
Ordering & configurator
- Height and width made mandatory on product pages.
- Multi-door-per-size selection (e.g. “Up to 1200 (2 doors)” through “Up to 5100 (6 doors)”).
- Add missing track options: standard double 82mm, slimline triple 80mm, slimline double 57mm, with measurements.
- Rendered option images for finishes and tracks instead of plain dropdowns.
Audience & delivery
- Core customers: mums and dads, renovators, people upgrading older homes.
- Flat $180 delivery + install promo on doors (the hook vs competitors ~$400 install).
- Cart increases delivery price beyond 70km from home base.
- Real photography over CGI, we’ll AI-place your actual wardrobes into styled rooms.
Deliberately leaving out
- No upsell add-ons in the cart, too confusing and not viable.
- No free-delivery threshold, custom-dimension products don’t suit it.
- IKEA-style drag-and-drop builder noted as a larger future phase, not this build.
Design direction: Midnight Atelier
Built from your logo, deep navy with a warm brass accent replacing the old light blue. Premium, clean and Australian-made in feel.
Colour palette
Typography
A header that builds trust and drives the sale
Phone number, service area and a clear call to action up front, with a full mega menu instead of a thin dropdown.
A hero that leads with the outcome
Says what you do, proves you’re the right choice, and points people straight to doors or screens.
Custom wardrobe doors & shower screens, made to measure
Premium, Australian-made and delivered to your door across Northern NSW & SE QLD.
A slide-out cart, not a dead-end page
Adding a door slides the cart in from the side, so customers never lose their place, and the flat $180 deal is front and centre.
Your Cart
✕Vinyl & Mirror Slider
Mirror Slider (3 door)
Category pages that make choosing easy
A clean, filterable grid per range. Grey tiles are placeholders for your real product photos once uploaded.
Vinyl & Mirror Slider
The made-to-measure experience, elevated
Your live-pricing configurator, rebuilt cleaner, with mandatory sizing, door-count by size, and the full range of track and finish options.
Vinyl & Mirror Sliding Door
The visual style we’ll build around
Warm, real-room photography across the whole site. We generate these with AI from your actual wardrobes and CGIs, in bulk.
Sitemap, categories & tags
How the site is organised. You upload products into the back-end; we set up the categories, tags and page templates.
Static pages
- Home
- About Us
- Wardrobe Fit-Outs (lead-gen landing page)
- DIY Guide (measuring + install videos)
- Gallery
- Reviews
- FAQs
- Delivery & Installation (areas, 70km rule, $180 promo)
- Contact / Get a Quote
- Blog (news)
- Returns · Privacy · Terms
Categories (collections)
- Wardrobe Doors → Vinyl, MDF, Mirror, Glass, Timber-look
- Shower Screens → Frameless, Semi-Frameless, Framed, Bath Screens (now with dimension selection)
- Wardrobe Fit-Outs → landing page, not a shop collection
Page templates we set up
- Configurable product (doors & screens)
- Collection / category grid
- Content / landing page
Tags to set up
From kickoff to live in about 4 weeks
Doors first, then the rest rolls in. Targeting go-live late August.
Setup & doors
Theme foundation, brand, navigation and the wardrobe door configurator, the priority.
Build out
Category and product templates, shower screen ordering, homepage, fit-out landing page, imagery.
Customisations
Your feedback, refinements and the extra options you want on the configurator.
Launch
Final QA, analytics wired in, published and live, without breaking existing SEO.
Your investment
Everything below is included in this build. Content and imagery are included at no charge as part of your referral offer.
Let’s build your best salesperson
Everything here is designed to get customers ordering online with confidence, take the load off the phones, and pay for itself well within the first year.
Happy to jump on another quick call with Jaden if he’d like to run through anything.
0420 705 615 · info@goober.com.au · goober.com.au · ABN 34 694 706 619
